Becoming data-driven is a goal for nearly every eCommerce business.

The benefits are hard to deny.

PwC discovered that data-driven organizations are 162% more likely to surpass their revenue goals. It also found that leveraging data helps companies outperform their competitors by 6% in profitability and 5% in productivity. 

Without a doubt, data empowers decision-makers and fuels expansion. It also provides great marketing insights and solves advertising problems.

If you’re a marketplace seller, data can help your products rank high on search results and drive conversions up. So, if you want to be a profitable marketplace seller, you will need marketplace tools like Split Dragon.

What is Split Dragon?

Split Dragon helps sellers like you compete and sell better in marketplaces like Shopee, Lazada, and Daraz. It gives you tools for product testing, Search Engine Optimization, market research, and even competitor tracking through its comprehensive toolkit.

And it also helps large organizations by providing them with the technology and techniques to optimize their marketplace campaigns. 

Why Split Dragon?

Split Dragon helps brands, marketing agencies, and marketplace sellers in Southeast Asia become data-driven through its tools and insights.

Getting into the specifics, Split Dragon can help you:

Find out where you are in the competitive landscape

How can you tell if your listings are reaching your target users?

Marketplaces have thousands if not millions of listings, so it pays to know how your listings are ranking and if your products are even getting shown in the search results. 

Split Dragon has a tool that tracks your listings so you’ll be up to date as to how they’re ranking.

In the screenshot above, you can view the evolution of your product search rank – a great insight to analyze the trends of the keyword and help you make informed decisions.

And the best thing about this feature is you can also monitor your competitors to see what they are changing to outrank you. 

Use SEO and CRO to optimize your listings without the hassle

SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) are the two marketing strategies that help increase your revenue in marketplaces.

However, many companies don’t have a clear understanding of what SEO and CRO can do for their business, and even if they do, they usually only use one or the other.

To demystify things, SEO focuses on increasing traffic, while CRO encourages that same traffic to do an action, which, in this case, is to purchase an item. 

Split Dragon’s SEO and CRO features allow you to optimize your listings without having to study the technicalities of SEO and CRO.

How?

When you integrate your seller account into Split Dragon, you’ll get best-practice feedback and guided recommendations, so you’ll know exactly what to do to improve your SEO and CRO score for each product.

Enjoy a proven best in class practice for marketplace SEO

In the eCommerce business, your online marketing strategy is what makes or breaks your business.

However, if you’re an online marketplace seller, you’re probably already spending most of your time dealing with inventory, logistics, dealing with complaints, and meetings that you might not have time to focus on building your presence online.

Also, not all merchants have the capacity and budget to create their own marketing team. 

Given that competition is already fast and complex, the lack of a solid marketing strategy can put a strain on your business.

So what can you do?

You can use seller tools like Split Dragon to become a data-driven marketplace seller. 

Cases in point: Split Dragon’s comprehensive toolkit and result-oriented strategies have already helped big brands sell better in marketplaces in Southeast Asia. These include: 

• Pond’s
• Shell
• Laneige
• Innisfree
• Sulwhasoo
• Mise en Scene
• Ryo
• Mamonde
• Merries
• Unilever

Split Dragon is best used by:

1. Marketplace sellers

Being a small business owner is hard, especially when your business is online. The industry is always changing fast and you need to keep adapting quickly to these changes if you want your business to thrive.

And as a beginning marketplace seller (or sometimes even as an experienced one), you probably handle almost everything – from managing your finances to responding to the online reviews.

So, when you’re still expanding as a marketplace vendor, you know there’s a limit to the amount of work you can do. 

Split Dragon can reduce your workload in online selling through automation. It can help you generate sales even if you’re attending to other important matters and it can also automatically boost your products even while you’re sleeping. 

If you’re in a competitive niche (and most of us are), you can easily track your performance and meet your targets. And you can also keep an eye on your competitors who are most likely doing everything they can to increase their revenue. 

2. eCommerce Brands

Brands have access to all things data. However, turning that data into profits can be challenging. 

With Split Dragon, you can: 

• Build a solid strategy using the gathered data from Split Dragon tech
• Have an impactful product launch that is almost guaranteed to get your target customers’ attention.
• Optimize everything during your launch, including full force marketplace SEO and paid ads on social media outlets and on the marketplace platforms. 
• Get extensive after-launch support and a unified analytics solution. 

Bottom line, when we say end-to-end service, we mean it.

3. Marketing agencies

Handling multiple clients at once while learning the arena of marketplace selling can be daunting. 

Partnering with Split Dragon can fast-track you into a full-pledge marketplace agency, without having to spend long hours training your team. 

You will learn how to implement strategies that work and you’ll leave your clients nothing but impressed.

In a field where results speak volumes, having Split Dragon on your team can easily propel you to be one of the best eCommerce marketing agencies.

Work with Split Dragon today

Being a data-driven organization is no longer just an aspiration but a requirement if you really want to gain more revenue when selling in online marketplaces. 

But to be able to compete and cement your business in the online marketplace, you need to gather and analyze the data, as well as have the industry knowledge and expertise – and Split Dragon can help you with that.

To find out how we can help you, contact us here.