While it cannot be denied that e-commerce platforms such as Shoppee and Lazada have been greatly beneficial for its consumers, — since people no longer have to go out to purchase their essentials and leisure items — we can’t deny that the same e-commerce platforms have worked out great for sellers as well.
In the age of e-commerce, sellers don’t have to pay overhead costs such as rent, maintenance and insurance for setting up a physical store, they only have to list their products on their chosen e-commerce sites and pay a small commission to the marketplace together with payment gateway fees. Handy right? However, there is one hiccup about exclusively selling your products on e-commerce platforms: the competition.
Platforms like shoppee and lazada are also search engines that have over millions of sellers so it’s pretty easy for your products to get lost in the sea of listings – visibility lies on ensuring your listing appears on the first page. With search engines, if you appear anywhere further than the 2nd page, you lose traction on converting search and clicks to sales.
Luckily, now is the advent of AI. Using Artificial Intelligence can help you make your listings stand out from the competition. By improving your listing’s visibility through different AI strategies, you’ll be able to increase your conversation rates and overall sales no matter the amount of competition
Read: How to Do a Product Listing Optimization
Optimizing your product listings using AI
Targeted Product Descriptions
Product descriptions are what helps consumers find your products. By using AI-powered natural language processing (NLP), sellers can use this to generate product descriptions that are SEO-optimized. AI uses customer reviews, top product features and other data to create algorithms to determine what best to put in product descriptions. By creating accurate content that aligns with consumer preferences, sellers can both save time and increase the quality of their product listings!
Image Recognition
The role of high-quality product images is significant when it comes to attracting customers and increasing conversion rates – visually appealing images tend to make more of an impact on consumers than plain forgettable ones. With this, You can use AI to enhance photos to become visually appealing and optimize and use it to gain traction. AI-based image recognition technology automatically accounts for your product images, categorizing and tagging them under the right categories for easier access. It also locates specific identifiers in your images such as brand logos or product features, and highlights them in search results or product recommendations. By leveraging AI enhancement and image recognition, sellers can boost the visual appeal of their product listings, increasing customer engagement and conversation rates.
Smart Pricing Strategies
Pricing is what consumers look into the most. With geographical barriers made insignificant by e-commerce platforms, the options they have are limitless, they can order from anywhere at any time – which is why they will find and gravitate towards the most affordable variant. To stay on top of this, you can employ AI-powered pricing algorithms to optimize pricing strategies by analyzing market trends, competitor prices, and even consumer behavior. These algorithms can automatically adjust prices in real-time, ensuring that sellers stay competitive and maximize profits. This allows you to change prices at real-time, saving you the labor of constant monitoring and running tests.
By utilizing AI-driven pricing solutions, sellers can strike the right balance between attracting customers with competitive prices and maintaining your products’ profitability!
AI-powered Recommendation Algorithms
Personalized recommendations can significantly enhance sales as a pleasurable buying experience creates brand permanence and loyalty between you and your consumers. With AI algorithms, you can analyze customer browsing and purchase history to generate personalized product recommendations tailored to each individual. This personal touch will boost your customer satisfaction ratings which is vital for every seller on Shopee and Lazada.
The beauty of AI-powered recommendation systems is that it can be integrated into Shopee and Lazada product listings, making it an innovative solution for you to still be able create a relationship between you and your consumers that was lost as commerce shifted into an online platform – the ease of technology with that personal touch, amazing!
With how fast e-commerce platforms are developing, everyone has become a competitor – this is why sellers need to leverage advanced technologies and AI marketing strategies to optimize their product listings effectively. Using AI to generate effective product descriptions, improving image recognition, pricing strategies and adding personalized recommendations will give you that boost you need to stay on top of the market. By incorporating AI into your marketing strategies, sellers can enhance visibility, engage customers, increase conversions, and increase sales on platforms like Shopee and Lazada! Knowing how to embrace and use AI as a tool to stay ahead will ensure your business’ longevity as you become ready to adapt to the ever evolving world of e-commerce.
Want to know how to boost your sales?
Split Dragon offers support with your e-commerce needs using conversion-Focused tools and data-driven solutions. Contact us today to see how we can help you with tailored strategies that will drive your company’s success!
