Strategic Selling: Maximizing Your Impact with Lazada Seller Center’s
If you’re just entering the world of Lazada and trying to start your own business this 2024 then you could not have picked a more perfect time.
With the continuous rise of demand for online shopping as more and more consumers patronize this means, the world of e-commerce is expected to rise.This means that at this day and age, having your own business and opening a shop in Lazada Opens up a lot of opportunities for you but – as you start, it is important to be cautious.
Read: How to Optimize your Lazada’s Product Q&A the Right Way
Creating Products
To start making sales, your products need to be visible to potential buyers.
The product overview page of the Lazada seller dashboard helps you monitor which items are currently live and which ones need your quick attention. This way, you will be able to track if there are certain errors that can prevent your product from getting a high rank in product searches. For a detailed walkthrough on how to enlist a product, kindly check the video above.
Managing Products
You need to play around a bit with the product overview page to manage your items. Hover your pointer to the Products tab in the sidebar. Click on the dropdown arrow and then navigate over to Manage Products. It would benefit you as a seller to make a habit of clicking-through some or all of the products that you enlisted in your Lazada seller account. This allows you to create a list of the item that can be improved in terms of visuals as well as SEO. You’ll learn everything you need to accomplish in product management in the video above.
Managing Images
Unlike shopping in a mall, you don’t get to touch and get a feel of the product you intend to buy. This is why images are such an important factor in turning visitors to customers.
Lazada has an image management page where you’ll get an overview of what your products look like.
It enables you to oversee if your products look good or if there are items that need to get their images updated. This lets sellers have a quick check on their products from time to time.
Promotions & Platform Campaigns
Images and product description SEO are great tools to drive more profit to your online business. However, for you to get your first few customers, it might be necessary to ask for an extra hand from promotions and platform campaigns. Learn more about the different campaign options available in Lazada in the tutorial above.
One of the best things about using Lazada as your online selling platform is that you are able to utilize marketing features that will drive more profit to your business. Lazada campaigns are one great example of that. Two campaigns that you’ll be learning about in our video are platform and voucher campaigns.
Flexi Combo Bundles
Flexi combo bundle is another promotional tool in Lazada that you can use to encourage buyers to purchase more items that are similar to the initial item they have their eyes on.
This means you’ll be choosing categories that are most popular in your online shop. If it’s a shirt then you create a bundle that shirt lovers are going to take interest in. An example would be walking shorts or shoes that perfectly match the shirt design.
Bundles
Lazada offers various kinds of bundles separate from the Flexi Combo Bundle. Quantity bundles are one of the most popular types of promotions in South East Asia. The purpose of this bundle is to entice customers to purchase an item in higher quantities. In exchange, they will receive a discount on the items.
The bundles page lets you oversee all the previous and current bundles that you created. It also lets you create new bundles. You’ll learn more about that in the video.
Collectible Vouchers and Voucher Codes
The great thing about vouchers is that it benefits sellers and buyers both ways. As you may have already noticed, Lazada plasters vouchers almost everywhere. You can find it on the website and they sometimes push the use of vouchers through email marketing. In the end, the sellers and buyers win at both ends. The buyer is able to save money whereas the seller gets to drive more sales to his products.
Free Shipping Promotions
Shipping is a wonderful promotional element for almost every E-commerce store. It encourages customers to buy more than just a select number of products.
The regular scenario is that the customer would have to pay a certain for the shipping of his purchased products. Most of the time, a customer decides to buy just one or two items.
Of course, one of the goals of Lazada is to increase sales for all the sellers using its platform. With that, free shipping promotions serve as a tool to entice more sales.
Sponsored Products & PPC Advertising
There are lots of free marketing and promotional tools that you can use within the Lazada platform. Once you’ve hit your target, it might be time to set the bar a bit higher. In that case, paying for sponsored products and PPC advertising could be put into place.
Having sponsored products means that select products will be placed in more visible areas in the website and thus potentially heightening your sales and traffic.
Seller Picks
As you increase your performance as a Lazada seller, you will have more opportunities to provide more visibility to your brand. One way would be through Seller Picks.
Of course, this feature is not available for all sellers. Your eligibility would depend on selling performance. You will receive a message or notification from Lazada once you make the cut. When you do, you will be able to choose products that you can add to the Seller Picks promotion of Lazada.
Store Decoration
It was mentioned in the previous video that for you to be eligible for the Seller Picks campaign, you need to have used the Store Decoration feature on your online store.
This is basically just a customization tool that sellers can use to make their business page more visually attractive. As you all know, as a seller, you need to not just sell products but also your brand.
It’s one thing to start a Lazada seller account but to stand out and make the most of your revenue – now that is where the challenge starts.
As you get a headstart on joining the world of e-commerce and becoming a Lazada seller, make sure you are employing the latest in marketing strategies and optimization to position yourself as a seller of choice and pave the way for your business’ growth.
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