All sellers should aspire to be visible anywhere customers buy similar products and the truth of the matter is, you won’t be able to fully achieve this if you stay in just one selling platform. Even big brands acknowledge this is why aside from their official stores, they also utilize Shopee and Lazada to help them boost their sales.
Read: How To Increase Your Lazada Store Followers
For this reason, we are seeing more and more Lazada brands and sellers move to the Shopee platform.
As SouthEast Asia’s number one online shopping and selling destination, Lazada can provide sellers with a whole lot of benefits around digital marketing and customer demand. But selling on Shopee gives you a valuable source of demand and set of tools too.
In fact, Shopee now claims to be the largest eCommerce site in SE Asia.
The Benefits Of Selling On Both Lazada And Shopee Marketplaces
Lazada and Shopee are the two leading marketplace eCommerce sites in SE Asia and it’s quite difficult to say that one is better than the other. It’s a very aggressive eCommerce battle with both websites still offering great promotions and seller benefits in order to win market share.
Instead of choosing one over the other, we recommend using both channels. Here are some ways of using Lazada and Shopee as a selling channel can be advantageous for online businesses:
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You Can Cater The Needs Of Buyers More Effectively
There are customers that prioritize the date of arrival of a certain product. However, some people prefer to wait for a couple more days as long as they are able to save a few dollars in the process.
Lazada tends to give more importance to quality and delivery time which benefits consumers who urgently need to get their bought items.
Lazada offers same-day delivery (only products that come from Lazada’s own inventory) as long as the order is placed before 11 am.
Shopee has a service similar to this one. Meanwhile, the wait time is one to three days. The availability of the latter depends on the area as well as the seller.
Shopee focuses more on being an online shopping platform for the masses. That being said, Shopee usually allows consumers to save money in the form of a lower shipping fee.
Due to different customer preferences, it is better to use both selling channels for your online business to accumulate the most sales.
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Multiple Payment Options Means You Attract More Customers
Payment options in Shopee include online banking, remittance centers, over-the-counter bank deposits, cash-on-delivery (COD), and Coins.ph.
Meanwhile, Lazada currently offers Gcash, debit/credit card, Lazada wallet, COD, and BDO installment.
Shopee focuses on providing more payment options. Meanwhile, Lazada’s selling point centers on proving customers with installment options for their purchases.
Aside from being available wherever customers could go online shopping, leveraging also helps you to take your online business to the next level.
Want to stay on top of the competition?
Split Dragon offers support with your e-commerce needs using conversion-Focused tools and data-driven solutions. Contact us today to see how we can help you with tailored strategies that will drive your company’s success!
