SE Asia’s brands and online merchants get many benefits from the customer demand that Lazada generates via marketing/promotions, giving trust to consumers. One key underrated benefit that brands and merchants receive is the additional marketing promotions that come from Lazada via store followers.
One of the best ways for a brand store to keep in touch with Lazada customers is to set up an efficient process to consistently increase your Lazada store followers.
What Is The Importance Of Lazada Store Followers?
Your Lazada store followers can help you in two ways:
- It can help you determine if your marketing techniques are working
It’s one thing to drive new people to your product page and it’s another thing to convert them into a buyer.
But the most important thing of all is that this particular customer comes back to you again. This indicates that you have a good overall seller performance.
A clear sign that you were able to meet the expectations of your customer is his willingness to see more of what you have to offer.
- It can give you an-easy-to-access audience
Discounts and vouchers are some of the most popular ways to boost traffic in Lazada but due to the number of sellers also joining the campaigns, you might not get as many gains from your initiatives as you expect to.
Growing your Lazada store followers gives you a guarantee that you will have an active audience that will participate in the marketing campaigns that you push out.
How To Effectively Increase Your Lazada Store Followers
1. Ask Your Customers To Follow You
Buyers usually send inquiries to sellers through the Lazada messaging feature. This capability of Lazada that lets you have a one-on-one conversation with your buyer gives you the opportunity to encourage him to follow your business page to stay updated with new products or promotions that you run. It doesn’t hurt to ask anyone that raises an inquiry to your store to become a follower.
2. Share Your Lazada Store On Social Media Groups Organically
These days, there is an option to purchase Lazada store followers. While having huge chunks of followers might look good on your business page, it does not do much to help you edge closer to your ultimate goal which is to improve sales.
Therefore, growing your followers organically is a much more effective approach. Social media websites like Facebook and Instagram are free tools that you can use to organically spread brand awareness.
3. Drive Paid Traffic To Your Lazada Store
You can create a paid advertising campaign that requests users to go to your store and follow your store. Simply set the landing page in your ad to your store and track the progression.
4. Run Exclusive Promotions Visible Only To Followers (and tell non-followers about them)
Giving away discounts and vouchers that are only exclusively available to fans gives you the opportunity to encourage people to follow your Lazada business page.
Lazada gives you the option to create new vouchers. That being said, you can encourage people to follow your business page in exchange for voucher codes.
There are plenty of ways to drive more sales to your Lazada business but in the end, what matters most of all is how to sustain and retain the buyers that you already have. In this case, your Lazada store followers can be a pretty good determinant of that. We laid out some basic ways for you to increase your followers and hope it helps.
If you still want to take things up a notch, Split Dragon can offer you software, data, and resources that can help grow your Lazada business. Get in touch with us today and see how we can help!