While effective marketing has always been a series of ever-changing strategies as we jump from print media to television and now social media, there remains one constant marketing strategy that is effective in any platform: product optimization. Now, with social media’s increasing influence on our digital landscape, product optimization has morphed into Search Engine Optimization (SEO) — this is how potential consumers find your products and your business, this is how your business thrives.  

Read: Importance of SEO and High Ranking in Online Marketplaces

So why should you use SEO as your next marketing strategy? 

Online Visibility 

With technological innovation, the ease of setting up businesses wherein you offer your products or services has resulted in a hyper-competitive market. With this, having a website or a platform wherein consumers can purchase your offerings is not enough. SEO understands that potential customers are using search engines like Google to find products and services they need so it makes it a priority for your product to appear on these sites’ search results. By implementing effective SEO strategies, your website can rank higher on search results, making it more likely to be found by your target audience that can later translate to sales.   

Organic-led Targeted Traffic 

SEO helps attract organic traffic, meaning people who are actively looking for what you offer. These individuals are further along the buying process and, if given directions, would be more than happy to purchase your offerings. This targeted approach combines organic traffic with SEO to maximize the potential of your online presence.     

Credibility and Trust  

With the rise of technological innovations came the increase of risk as fraudulent online websites and prompts have multiplied over the last few years. With this, by being a website that ranks higher on search engines are often perceived as more credible and trustworthy by users.   


Paid media is getting more and more expensive thus can eat your profitability fast if you just rely on it for sales. Compared to traditional advertising methods, SEO is a more cost-effective marketing technique. Because of its adaptability, the need for SEO will not always be constant and will be an investment that starts paying for itself once organic traffic comes in. Once your website starts ranking well on search engines, you can continue to attract organic traffic without the need for ongoing ad spend, making it a sustainable long-term marketing strategy

Market Research  

SEO combines different marketing techniques to be able to use your website’s data such as clicks, engagements and daily traction to study consumer behavior and tailor data-driven strategies for your business to follow. By using data to determine your next steps, you are ensuring that your investment in marketing is well-spent as your content will be well-received by your target audience. 

Mobile-Friendly Experience 

With the increasing convenience that mobile phones offer – as you can now quite literally, play, work and do everything you need to do on these devices, it is vital that your website and its content be tailored to be mobile friendly. With SEO, you can optimize your site for mobile devices to provide a pleasant user experience for users and increase your website’s reach.  

The bottom line is, to be able to stay ahead in today’s market, hit and miss marketing strategies need to be replaced by data-driven and intelligent techniques. By investing in SEO, you increase your business’ adaptability to every technological innovation and/or social trend that may affect your business and your platform. By disregarding SEO, you quite literally stay behind and miss out on your business’ potential for growth.  

Want SEO strategies tailored specifically to your needs?

Split Dragon offers support with your e-commerce needs using conversion-Focused tools and data-driven solutions. Contact us today to see how we can help you with tailored strategies that will drive your company’s success! 

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