As online shopping as a purchasing medium increases in popularity, the number of users of platforms like Lazada and Shoppee are directly affected as the two platforms see a steady increase of users since 2020. With a wider market, it’s essential for you as a seller to explore every avenue you can to maximize your sales potentials – it’s easy to get lost among the different other choices that these users have on the platform which is why to not just remain relevant but stay ahead of the game, it may just be the perfect time for sponsored solutions.
Read: Lazada Paid Search – The Complete Guide
Sponsored solutions is an optimizing strategy that sellers can use on platforms such as Shoppee and Lazada to increase traction for their products. These solutions provide opportunities for sellers to promote their products and improve their visibility to potential customers, here at Split Dragon, we utilize these solutions and tailor them according to what your business needs!
Split Dragon provides expert support and guidance throughout your sponsored solutions campaigns. With the ability to simplify and scale sponsored solutions according to the level of your business’s operations, we work with you to develop effective ad creatives, optimize your targeting, and provide insights and recommendations that maximize your use of sponsored solutions.
What are some of the sponsored solutions we can help you with?
Scalable Budget and Campaign Management
Split Dragon can provide a market analysis of how you can set daily or campaign budgets for your advertising efforts. In real-time, we observe the performance of your sponsored solutions through impressions, clicks, conversions and other data provided by Shoppee and Lazada. This allows us to optimize campaigns based on performance data – meaning, depending on performance, Split Dragon readily adjusts, adds or removes marketing efforts to benefit your business.
Assisted Bidding
Since Lazada and Shoppee employ a bidding system wherein sellers bid the maximum amount they are willing to pay for each click for their products, Split Dragon provides expert guidance on this bissing system. When used the right way, bidding on Lazada and Shoppee allows you to obtain ad placements that target the perfect audience for your product – converting clicks into sales!
Targeting Strategies
Split Dragon utilizes various targeting options to help sellers reach the right market. These options include demographic targeting, geographical targeting, device targeting and through organic and inorganic marketing efforts. By knowing your market, Split Dragon tailors your campaigns to specific customer segments or locations through varying forms of content, copy and visuals thus ensuring that your sponsored solutions gets the traction it deserves.
It is clear that sponsored solutions can help boost product visibility, sales opportunities, and potentially reach a wider customer base. However, while Lazada and Shoppee’s sponsored solutions can be obtained by any seller, having the right tool doesn’t always guarantee success.
At Split Dragon, we’re equipped with talents who have spent years working for, studying and gaining the right kind of expertise on these platforms to know what strategies to use the right tools in. Through proper planning, collaboration and continuous development, sponsored solutions would serve as your ticket to success in the world of e-commerce!
Ready to optimize your products with us?
Split Dragon offers support with your e-commerce needs using conversion-Focused tools and data-driven solutions. Contact us today to see how we can help you with tailored strategies that will drive your company’s success!
