Imagine you create an online store on Southeast Asia’s fastest growing marketplace and you have great products that can sell like hot cake. Awesome, isn’t it?
What if you learn the hacks of perfectly listing your products on Lazada – a marketplace with well over 52 million unique monthly visitors?
Exclusively in this article, we’re going to discuss what product listing is all about and how you can get it done the right way.
Benefits of a perfect product listing
The advantages of a perfect product listing cannot be overemphasized. It is very essential for converting your online store visitors to buyers. By considering some important elements like – unique product qualities, your product’s value proposition, and overall quality of your product details, good product listing pages appeal to the emotions of your potential buyers.
Excellent product listings have a positive impact on customer experience. For sellers, a well-optimized product listing will boost traffic and enhance conversion rate.
In line with Lazada’s set terms, the most important elements of a product listing are –
- Product title or heading
- Product images
- Key product features
- Product bullet points / short description
- Product description
- Product reviews and rating
How to make the most of your Lazada product listing?
Do keyword research
If you are not doing keyword research before you create your product listings, then you are already setting yourself at a disadvantage. You should always try to include keywords that Lazada customers search for in your title and bullet points in order to increase visibility of your product. Split Dragon offers Lazada keyword research tooling for all sellers and you should subscribe (at minimum) for duration of your keyword research activities.
Get your keyword placement right
Your number one priority should be to get high ranking, powerful keywords in your product category and strategically put them in your product title and description. Keywords are the search terms most buyers type in Lazada’s search bar whenever they want to purchase a product. So, you need to research and fix in the best possible keywords – that are relevant to buyers search terms – to make your products rank easily on Lazada’s page 1.
The keywords may have elements of your product’s name, brand, key feature, core function, size or color. A good example of a keyword-optimized title for a typical men’s sneaker seller is:
Basketball Shoes – Nike Blue Size 15 Men’s Sneakers
Note how the primary search term (Basketball shoes) is placed at the front of the product title.
A picture is worth a thousand words. Thus, Lazada recommend sellers to use premium quality images to describe the product info. In a bid to enhancing visibility and user experience, you’re advised to take product photographs with white backgrounds so it doesn’t distract users from the product itself. In addition, you can fill up the spaces with as many product images as required.
Remember, the overall quality of the info you include in your product page will impact your conversion rate a lot!
Your product heading can determine whether a visitor will buy from you or scroll to another seller. Thus, you need to give it your best shot.
A good product description should spell out your product benefits and features. More so, you can use bullet points to enhance readability.
Arguably, buyers often judge products by the title of their listing.
Keep it simple, readable and actionable. And make sure you add your keywords!
Lazada is a fast-growing marketplace with high competition among sellers. If you really want to outshine competition, you need to get your pricing strategy right. However, there are two sides to it –
Competitive pricing strategy – here, you set your product price a little below your competitors’. This strategy is used to attract budget-conscious buyers who are looking for lower prices.
On the other hand, you can set your price a bit higher than competition. But you must offer a little extra value, additional accessory or improved quality.
Choose the pricing strategy that works best for your product.
Positive customer feedbacks and reviews
If you want to optimize your product listing, then you should strive to put your store profile in the light possible. Lazada seeks to promote a fair marketplace where product quality and customer service is held in high esteem. So, a rating system is put in place to guide buyers’ choice.
A great way to maintain a fantastic rating on Lazada is by providing excellent customer service. Express delivery, superfast response to complaints and effective handling of queries are necessary ingredients for superb customer feedbacks. Also, ensure to keep your refund procedures simple and easy for your buyers to follow.
Ensure you do everything possible to keep your buyers satisfied and happy.
The bottom-line is that you should think like a buyer. After creating your product listing, you can as well ask yourself if your product page is compelling enough to grab your attention or make you want to proceed to checkout. This way, you would be able to put yourself in the shoes of a potential buyer and establish an emotional connection with the listed product.