fbpx
Split Dragon Blog
  • Features
    • Split Testing
    • Product Analyzer
    • Search Rank Tracking
    • Competitor Tracking
    • Keyword Suggestions
    • Market Research
    • IP Protection
  • Blog
  • Pricing
  • About Us
  • Sign Up
  • Log In
No Result
View All Result
en English
zh-CN 简体中文zh-TW 繁體中文en Englishtl Filipinoid Bahasa Indonesiaja 日本語ko 한국어ms Bahasa Melayuth ไทยvi Tiếng Việt
Split Dragon Blog
  • Features
    • Split Testing
    • Product Analyzer
    • Search Rank Tracking
    • Competitor Tracking
    • Keyword Suggestions
    • Market Research
    • IP Protection
  • Blog
  • Pricing
  • About Us
  • Sign Up
  • Log In
en English
zh-CN 简体中文zh-TW 繁體中文en Englishtl Filipinoid Bahasa Indonesiaja 日本語ko 한국어ms Bahasa Melayuth ไทยvi Tiếng Việt
Split Dragon Blog
No Result
View All Result
en English
zh-CN 简体中文zh-TW 繁體中文en Englishtl Filipinoid Bahasa Indonesiaja 日本語ko 한국어ms Bahasa Melayuth ไทยvi Tiếng Việt
Home Lazada Tutorials

How Lazada Sellers Can Create Perfect Product Listings – Selling on Lazada

May 9, 2020
in Lazada Tutorials
lazada product listings perfect

Imagine you create an online store on Southeast Asia’s fastest growing marketplace and you have great products that can sell like hot cake. Awesome, isn’t it?

What if you learn the hacks of perfectly listing your products on Lazada – a marketplace with well over 52 million unique monthly visitors?

Exclusively in this article, we’re going to discuss what product listing is all about and how you can get it done the right way.

Table of Contents

  • Benefits of a perfect product listing
  • How to make the most of your Lazada product listing?
    • Do keyword research
    • Get your keyword placement right
    • Product Images
    • Product title
    • Product pricing
    • Positive customer feedbacks and reviews
  • Conclusion

Benefits of a perfect product listing

The advantages of a perfect product listing cannot be overemphasized. It is very essential for converting your online store visitors to buyers. By considering some important elements like – unique product qualities, your product’s value proposition, and overall quality of your product details, good product listing pages appeal to the emotions of your potential buyers.

Excellent product listings have a positive impact on customer experience. For sellers, a well-optimized product listing will boost traffic and enhance conversion rate.

In line with Lazada’s set terms, the most important elements of a product listing are –

  • Product title or heading
  • Product images
  • Key product features
  • Product bullet points / short description
  • Product description
  • Product reviews and rating

How to make the most of your Lazada product listing?

Do keyword research


If you are not doing keyword research before you create your product listings, then you are already setting yourself at a disadvantage. You should always try to include keywords that Lazada customers search for in your title and bullet points in order to increase visibility of your product. Split Dragon offers Lazada keyword research tooling for all sellers and you should subscribe (at minimum) for duration of your keyword research activities.

Get your keyword placement right

Your number one priority should be to get high ranking, powerful keywords in your product category and strategically put them in your product title and description. Keywords are the search terms most buyers type in Lazada’s search bar whenever they want to purchase a product. So, you need to research and fix in the best possible keywords – that are relevant to buyers search terms – to make your products rank easily on Lazada’s page 1.

The keywords may have elements of your product’s name, brand, key feature, core function, size or color. A good example of a keyword-optimized title for a typical men’s sneaker seller is:

Basketball Shoes – Nike Blue Size 15 Men’s Sneakers

Note how the primary search term (Basketball shoes) is placed at the front of the product title.

Product Images

A picture is worth a thousand words. Thus, Lazada recommend sellers to use premium quality images to describe the product info. In a bid to enhancing visibility and user experience, you’re advised to take product photographs with white backgrounds so it doesn’t distract users from the product itself. In addition, you can fill up the spaces with as many product images as required.

Remember, the overall quality of the info you include in your product page will impact your conversion rate a lot!

Product title

Your product heading can determine whether a visitor will buy from you or scroll to another seller. Thus, you need to give it your best shot.

A good product description should spell out your product benefits and features. More so, you can use bullet points to enhance readability.

Arguably, buyers often judge products by the title of their listing.

Keep it simple, readable and actionable. And make sure you add your keywords!

Product pricing

Lazada is a fast-growing marketplace with high competition among sellers. If you really want to outshine competition, you need to get your pricing strategy right. However, there are two sides to it –

Competitive pricing strategy – here, you set your product price a little below your competitors’. This strategy is used to attract budget-conscious buyers who are looking for lower prices.

On the other hand, you can set your price a bit higher than competition. But you must offer a little extra value, additional accessory or improved quality.

Choose the pricing strategy that works best for your product.

Positive customer feedbacks and reviews

If you want to optimize your product listing, then you should strive to put your store profile in the light possible. Lazada seeks to promote a fair marketplace where product quality and customer service is held in high esteem. So, a rating system is put in place to guide buyers’ choice.

A great way to maintain a fantastic rating on Lazada is by providing excellent customer service. Express delivery, superfast response to complaints and effective handling of queries are necessary ingredients for superb customer feedbacks. Also, ensure to keep your refund procedures simple and easy for your buyers to follow.

Ensure you do everything possible to keep your buyers satisfied and happy.

Conclusion

The bottom-line is that you should think like a buyer. After creating your product listing, you can as well ask yourself if your product page is compelling enough to grab your attention or make you want to proceed to checkout. This way, you would be able to put yourself in the shoes of a potential buyer and establish an emotional connection with the listed product.

Sharing is caring:
Tags: Lazada Keyword ResearchLazada Product ImagesLazada Product Listing Optimization
Share2TweetPin
Get Started with Split Dragon

Related Posts

An Introductory Guide To Flash Sales For Online Brands & Sellers
Lazada Tutorials

An Introductory Guide To Flash Sales For Online Brands & Sellers

Flash Sales first became popular back in the 2000s. Since then, it has been deemed as an excellent business strategy...

January 2, 2021
Marketplace Paid Marketing Solutions: How Effective Are They?
Lazada Tutorials

Marketplace Paid Marketing Solutions: How Effective Are They?

There are varying viewpoints about the efficacy of marketplace paid marketing solutions like Shopee MyAds and Lazada Sponsored Search in...

January 11, 2021
How to Succesfully launch a product in Lazada
Lazada Tutorials

How to Succesfully launch a product in Lazada

If you publish a listing on Lazada today, you have countless opportunities to make a sale for that product. Even...

December 11, 2020
Pricing Strategy For Lazada And Shopee Sellers Based On Different Triggers/Events
Lazada Tutorials

Pricing Strategy For Lazada And Shopee Sellers Based On Different Triggers/Events

Below is an easy-to-understand guide on how to follow a pricing strategy for your Lazada and Shopee products based on...

December 4, 2020
Next Post
lazada product launch

Lazada Product Launch Blunders - Most Common Lazada Seller Product Launch Mistakes

lazada power seller

How To Become A Lazada Power Seller - Lazada Optimization Tips and Best Practices

Leave a Reply

avatar
This comment form is under antispam protection
avatar
This comment form is under antispam protection
  Subscribe  
Notify of

Categories

  • Advertising
  • Competitor Analysis
  • CRO
  • eCommerce
  • Email Marketing
  • Lazada Tutorials
  • Logistics
  • SEO
  • Shopee Tutorials
  • Split Dragon Tutorials
  • Uncategorized

Our Product

  • Blog
  • Plans

Company

  • Get Support
  • Terms of Service
  • Privacy Policy
  • Contact Us
Split Dragon Blog

Split Dragon 2020 | © All rights reserved

No Result
View All Result
  • Lazada Selling
    • Lazada Seller Basics
    • Lazada Product Listings
    • Lazada Seller Marketing
  • Shopee Selling
    • Shopee Seller Basics
    • Shopee Product Listings
    • Shopee Seller Marketing
    • Shopee Seller Incentives
  • Features
    • Split Testing
    • Product Analyzer
    • Search Rank Tracking
    • Competitor Tracking
    • Keyword Suggestions
  • Testimonials
  • Pricing
  • About Us
  • Sign Up
  • Log In
  • en English
    zh-CN 简体中文zh-TW 繁體中文en Englishtl Filipinoid Bahasa Indonesiaja 日本語ko 한국어ms Bahasa Melayuth ไทยvi Tiếng Việt
en English
zh-CN 简体中文zh-TW 繁體中文en Englishtl Filipinoid Bahasa Indonesiaja 日本語ko 한국어ms Bahasa Melayuth ไทยvi Tiếng Việt
wpDiscuz