Is Facebook Messenger Good for your Lazada Shop?
One of the most important things you need to succeed as a seller on Lazada is a well-reviewed line of products. Aside from email marketing to encourage customers to leave reviews, another effective thing to do is to utilize Facebook messenger chatbots.
Chatbots are a gold mine of opportunities for any business today. This is thanks to Natural Language Processing (NLP), which is the computer’s ability to understand the user’s natural language and respond to it with relevance. NLP is also known as Artificial Intelligence (AI).
Read: 5 Marketplace Tools Every Seller Should Use To Boost Sales
Today, many Messenger business accounts are driven by chatbots. Using a bot for your business’s account can be extremely helpful because users are more likely to check and respond to instant messages compared to other forms of messaging, such as email. Furthermore, users are more likely to take action—such as by leaving a review—when they receive an instant message.
With a chatbot, you don’t have to go through tedious processes just to make it all work. In fact, all you need to do is set it up. Then, you’re good to go! Everything from that point on can be automated, which will ensure an enhanced workflow.
An edge over your competitors
Messenger chatbots are relatively new in digital marketing. It doesn’t accumulate clutter, which is extremely important to most users. Get the upper hand by integrating a Messenger chatbot to gain reviews for Lazada before your competitors do!
Cost-effectiveness
The integration of chatbots into a popular platform, such as Facebook Messenger, will save you more money and time than other alternatives like building an app.
Prompt customer assistance
Aside from using chatbots to ask for reviews from customers, you can also use it to provide better customer assistance. Online shoppers will need help while shopping and a chatbot can provide the necessary support in real-time to ensure that the customer has a smooth shopping experience.
Improved customer engagement
Another benefit of a chatbot is that you can encourage your customers to engage with your brand. Every business owner knows how important customer engagement is. A chatbot can be incredibly beneficial as it aids you in your engagement efforts. Chatbots can make customer interactions more interactive, which will make connecting with you more fun for your customers. Furthermore, when you get them engaged, you’ll find it easier to ask them for reviews.
Now, that you know the benefits of using a chatbot for Messenger, it’s time to learn how to use it to your Lazada business’s advantage.
How to Use a Messenger Chatbot to Get More Lazada Reviews
Have People in Your Funnel
One of the things that you have to keep in mind is that you can’t just message anyone. Similar to email marketing, you need users to “opt-in.” It’s important to note that although Facebook has stricter rules, they still allow a simple opt-in. A user only has to send your business a message, and they will be automatically subscribed to your list. That way, you can message the user anytime you want!
Entice Users to Opt-In
The challenge here is how you can encourage users to opt-in. That’s when your marketing skills will be put to the test. One of the most effective ways to get people in your funnel is to offer a discount. You can provide your discount via your Call-to-Action (CTA) on your Messenger or landing page ad.
Another way to entice users to opt-in is with the help of a loyalty point system. The point system works by allowing users to earn points for every purchase. They can use those points later on to buy items from your store. Not only will a point system entice users to leave a review, but it will also promote a brand or product loyalty.
You also might want to consider giving sneak peeks of your new product lines. Send customers a message about exclusive sneak peeks on what’s in store for them in the next couple of days, weeks, or months. This is a great way to entice users to leave a review, especially when you don’t think your business can offer a discount at this point.
Send Follow-Up Messages
Now that you’ve given a user a discount coupon or code, it is time to follow-up. The follow-up process will let you know if the user actually bought the product and to ask for a review. At this point, you will need to send two follow-up messages.
The first follow-up message will be to know if the user actually used the discount coupon. Asking this may even push the user to use it and purchase the product. Send the message within 24 hours upon the discount claim. Why? It’s simple—you want the conversation to still be fresh in the users’ minds.
If a user says they used the coupon, don’t send the second follow-up message just yet. Just send a simple thank you message and leave everything as it is.
Give enough time for the item to be delivered before you send the second follow-up message. Consider starting your message with a question if they have already received the product. Use that opening message as the icebreaker before you ask for a review. Keep your message brief and straightforward—customers don’t like having their time wasted!
Wrapping Up
Having reviews on Lazada is important for your brand. Not only will reviews make your products look more credible, but they can also help increase sales. You can also use the reviews to better understand your target audience. With their help, you will be able to see whether customers are happy with your brand or not—and if not, what are the improvements that you can make to improve?
A Messenger chatbot for Lazada can result in a dramatic upward shift in your revenues. Utilizing a chatbot will make your job easier. At the same time, it will help engage more customers, which could contribute to your business’s success significantly. If you have yet to try a chatbot for Messenger, now is the time to give it a try! If you’re looking for a Lazada online seller solution, get in touch with us today to see how we can help.
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