Below is an intro to AB Testing for Lazada and Shopee: one of the ways you can scientifically assess the efficacy of your product listings towards conversion or sales.
What Is AB Testing?
AB testing for Lazada and Shopee pertains to creating two versions of a product listing: A and B. And then what you do is designate a run period for the AB test. For instance, an AB test for which you will record the results from October 15, 2020, to November 15, 2020. By the end of the test, you will know which version of the product listing performs better in terms of accumulating sales.
Why Should I Do AB Testing?
When you conduct an AB test, what basically happens is:
- Your figure out what product listing strategies are most effective in bringing in customers
- Sales increases
- Revenue increases
- Your SEO will improve
- Your brand awareness will improve for the long term
- You set your business for consistent growth for the long haul
Conducting An AB Test
Setting up an AB test for your Shopee/Lazada store when it is just starting out isn’t an impossible task especially if you only have a few products. It becomes tricky once you’ve accumulated about 50 or more products.
By then the benefits you get from AB testing versus the amount of time you have to expend to manually conduct the AB test isn’t proportional any more.
If you think this kind of dilemma is applicable to your current situation, it would be a good idea to start automating your processes.
A lot of the SEO/CRO tasks that you do can actually be automated to buy you time to do the work that matters most to your business. This includes AB testing.
Split Dragon is a software that specializes in automating SEO/CRO processes for Lazada and Shopee sellers.
One of the exclusive features that you’ll get from the software is the AB testing functionality. You just have to set your conditions including the period of time you want the AB test to run and then come back later to see the results.
You will also be notified through email once the results are ready.
Using Split Dragon, you can use AB testing to increase profits, improve search rank, and improve conversion rate. We will talk more about that below.
AB Testing Price To Increase Profits
If you want to conduct an AB test regarding your pricing, simply login to your Split Dragon account and go-to products. You can then choose to move towards your Shopee products or Lazada products.
There is also a shortcut for this at the top of the screen. All you have to do is click on the label that says Lazada or Shopee and then you can see your Lazada/Shopee products back and forth.
Now, select a product that you want to set up the AB test for and then click on the three dots on the other end of that product. Click Add New A/B Test.
When you do, you will be asked to select one attribute that you want the AB test to be focused on. Of course, for this example, we will be selecting Pricing as our attribute.
To start running your AB test, you need to provide the following information:
- When you want the test to start
- How many days you want the test to run
- Your retail price for variant A which is your current product price
- Your retail price for variant B which is the variable product
- The sales price for variant A
- The sales price for variant B
To have an AB test, you are only required to have variants A and B but you have the option to add more variants as you please.
Click Submit A/B Test when you’re done.
AB Testing Product Title To Improve Search Rank
For this example, we will be conducting an AB test with the goal of crafting a better product title to improve search rank.
In that case, we just repeat the procedures that we recently just walked you through and then choose the Title attribute.
Again, you have to set the date when you want the test to start as well as the number of days you want the test to run.
There will be a variant A which will represent the current product title of your listing. On the New Variant text box is where you will craft a new and improved product title that you will be testing against your current title.
When finished, you can submit your A/B test.
AB Testing Product Description To Improve Conversion Rate
To test two variations of a product description, click Description Test.
Your variant A will be your current product description and on Variant B, you can create a new description that you want to test the current one with. You can create as many variants as you want by clicking New Variant.
When done, click Submit AB Test. And then click Confirm & Schedule AB Test. When you get the results of the test, you will be able to assess which one is the best based on how many units each product description variants were sold.
AB testing is a small but integral part of maintaining an online store. It has a small role to play but it has one of the most significant impacts on long-term business success. With all other things you have in your hands as an online seller, we strongly recommend you automate your SEO/CRO processes.
AB testing for Lazada and Shopee is just a starting point. Split Dragon offers a technology that will help you automate a lot of the SEO. CRO-related tasks will usually take your focus from other important tasks. Contact Split Dragon today and see how we can help.