You can look at your Shopee MyAds in two ways: as another business expense or as a long-term investment that pays off in terms of added revenue. Even though these two points of view seem separate, they are actually quite relative. Your Shopee MyAds become a waste of investment when your campaigns aren’t well thought out. The bridge that connects Shopee MyAds to return on ad spend is your method of ads optimization. Let’s look at some of our well-tested strategies on Shopee MyAds Optimization based on experience.
Use Split Dragon To Look For The Most Updated Hot Keywords For Your Product Category
Choosing the right keywords is important for your campaign so that you will be able to target the right audience and hence increase your ad’s potential for sales conversion.
Unless you only plan to run the campaign once, you need to gradually update your chosen keywords. Take note that good keywords are generated through your search engine’s current algorithm.
Since search activity can change from time to time, it is important to keep yourself updated with the hottest keywords for your product category each month.
As far as that goes, we highly recommend that you use Split Dragon’s Keyword Suggestion Tool. It’s different from other keyword research tools because it targets specifically the algorithm of the Shopee search engine.
With such a narrowed down keyword research, you’ll be boosting your Shopee MyAds’ conversion potential ten-fold.
Boost Your Shopee MyAds Conversions By Amping Your Products Detail Page
Good advertising means bringing attention to your product but in order for your effort to turn into sales, your product’s detail page needs to be compelling.
There are four parts in your PDP that you need to be mindful of namely the images, product title, attributes, and product description.
The photo is a determining factor of purchase since it’s the only way customers can visualize what the product looks like.
To guarantee that your product images are pushing sales, here is a checklist that you can follow:
- Sharp images
- Good lighting
- Realistic images (do not use PhotoShop to exaggerate the actual product)
- Image resolution should be at least 1024 x 1024 pixels
- It should be a square size image with a 1:1 size ratio
- Images representing product variations
- Different angles of products
- Product packaging
- Informative image with text and chart
- Do not include accessories that are not part of the package (this will result to a misconception on the real value of the product)
- Do not use images with watermarks as a product image
- The background should be clean and simple
- The image should represent the actual product and not just a mere illustration
As for creating your product title, take note of the following pointers:
- Don’t spam the product title with irrelevant or inaccurate descriptions
- Avoid using ALL CAPS but just capitalize each first letter in the product title
- Keep it concise, informative, and easy to understand
- Include distinctive features in the product title such as the brand, model, or product line
Properly filling out the product attributes is simple enough. Just make sure to enter the relevant details (ideally, even the optional ones) and make sure that they are accurate and updated.
Check to see if there are no typos or grammatical errors.
The product description is the place to add information that you weren’t able to include in the product variations.
You should follow the inverted pyramid format when writing your product description meaning that the most relevant information should be on top while the least relevant ones are at the bottom.
If the product is a gadget, it may be a good idea to include its technical specifications. Otherwise, focus on providing benefits instead of features. That way, you will be able to relate better with your customer. Most importantly, it is good for your product’s SEO.
Just like your keywords, you also need to gradually update your product descriptions.
Optimize Your Shopee Store For Maximum Revenue
How do customers assess if your product is worth the buy? They visit your store!
Therefore, it is imperative to equip your store with the three determining factors of customer purchase:
- Competitive pricing
Customers don’t immediately purchase a product after seeing an ad. Their next logical step would be to compare your product to your competitors. With that, it is important to do regular price checks and update your pricing accordingly.
- Positive reviews
Always encourage your buyers to leave good positive reviews. While product descriptions give people a good idea about your product as it is, product reviews are somewhat unbiased. Product reviews provide a witness that your product descriptions are, indeed, accurate.
The positive comments about your products will further encourage other prospects to make a purchase at your Shopee store.
- Shop credibility
If there’s one thing we already know, it’s that customers favor shops with good operational performance and ratings.
This should be enough motivation for you to keep customers happy and maintain/improve your chat response rate. You also need to be quick in fulfilling orders since this can lead to negative reviews and could inevitably affect your seller rating.
Getting Familiar With What Your Ad Performance Metrics Mean
One particular metric that you need to be wary of would be average ranking. This pertains to your ad’s current ranking against other campaigns that use the same keyword. This ranking takes into consideration your positioning as you appear in the SERPs.
If you have an average ranking of 4, this means that your ad will appear on the fourth position in correspondence to other ads (and not the 4th search result position). The smaller the number, the better your placement is.
Here are some other ad performance terms that you need to be aware of:
- Product impressions
This pertains to the number of people who have seen your products after clicking your shop ad. For instance, if someone clicks on your shop ad and sees three products before exiting the page, this will result in an additional three product impressions on your ad performance page.
Having a high product impression means that your ad is effectively encouraging customers to be more interactive with your products.
- Product clicks
When someone clicks on your shop ad and then clicks on several products within that campaign then that counts as a product click.
Due to the multiple products you offer and only a single Shopee store, your shop clicks appear to be lower than your product clicks.
- Product CTR
This is a measurement of the percentage of people clicks on your products after seeing them in the shop ad. With that, you will know if customers find your product interesting or if they just often ignore it.
You should always aim for a high product CTR because it means that customers find your product attractive and click-worthy.
- Order
You will get the number of orders that you receive within seven days after a customer has clicked on your ad.
- Items Sold
This gives you the number of items sold within 7 days after a customer has clicked on an ad.
- Gross Merchandise Value
Most popularly known as GMV, this ad performance metric gives you the amount of money you’ve generated from shoppers who have clicked your ad in the last seven days.
- Expense
This will give you an accurate amount of how much you have currently spent on your ads. Check on this daily to make sure that your spendings is within your advertising budget.
- Return On Investment
This gives you the amount you’ve generated relative to the money you’ve spent on each ad click.
- Cost-Income-Ratio
This is the percentage of which clicks have resulted in a purchase. CIR measures your ad spend in correspondence to the generated revenue. Aim for a low CTR because it means that your ads are making money.
Now, the bigger question is: how often should you check out your ad performance?
After launching your campaign, wait at least two weeks to download the data. This will give My Ads enough time to gather and collect beneficial data.
After that, you can start checking your performance at least once a day after the first two weeks have elapsed.
Regularly download new data so you can see if your current strategy is meeting your expectations. If not, optimize the ads.
Make Sure That Your Shopee Wallet Always Have Sufficient Funds To Support Your Ads Campaigns
If it’s an open ad campaign, it would be a good idea to constantly check your Shopee wallet to see if you still have sufficient funds. Otherwise, your ad could stop at any moment.
Your Shopee wallet is where your ad spend will be deducted from. With that, if it already has a negative balance and then your current ads will be put to a hold.
You can top up your Shopee wallet as you go to your Shopee My Ads from where you will see your wallet balance.
You can also set your Shopee Wallet to auto top-up. You can do so by toggling the auto top-up switch and by setting the preferred value for your auto top-ups.
If you need more information on how to use your Shopee Wallet, you can check out our post on Shopee Seller Center – An Overview For Online Sellers In SE Asia.
As far as loading your Shopee Wallet goes, do you have any option apart from topping up through Shopee Pay?
Well, sure you do! Here are some other alternatives:
- Over the Counter – DragonPay
- Credit Card
- DragonPay Online Banking
- DragonPay Online Remittance
- Manual Bank Transfer
Just know that loading your Shopee Wallet through manual bank transfer only works if you want ads for computer users. Your ads won’t be displayed to mobile users.
Be More Strategic In Optimizing Shopee MyAds That Are For Peak Shopping Periods
We recommend that you create a calendar throughout the year listing all the special holidays and peak shopping periods. This will let you plan your ads in advance.
Typically, you’d have to start advertising two weeks before the holiday or peak period even starts.
Why the need to get ahead of the data? There are two reasons:
- Starting early will let you reach shoppers who do their shopping in advance as they anticipate the active events
- You’ll be able to use the ad performance data to optimize your ads for maximum conversions as you hit the last days of the shopping peak season.
It would also be a really good idea to increase your bids for ads during peak seasons as this allows you to get more visibility and exposure throughout the duration of the special holiday or event. The increase in bids will totally be worth it because sellers typically experience 2-3 times a boost in conversions during peak holidays.
As far as the advertising budget goes, you may want to increase it to at least 50% during these special seasons. The most recommended increase would be 200% as this will help you accommodate all of the potential clicks and purchases that you can reap from your advertising.
It would be a good idea to switch your budget to No Limit so that your ads will always show throughout the peak campaign seasons. This will let you maximize high sales during this period.
Further Scale Up Your Shopee MyAds Conversions Using This Strategy
We highly recommend using both keyword ads and targeting ads on your campaigns. By doing so, you will be able to show your ads on three sections in Shopee that receive the highest traffic namely the SERPs page, homepage, and relevant PDPs.
As you do so, just make sure to turn on all locations in your targeting ad campaign.
Here’s a quick breakdown of what targeting ads and keyword ads are for:
Keyword Ads
This type of ad should be used if you want your products to appear on the first page of SERPs.
Targeting Ads
If you want to increase traffic and exposure to specific products, targeting ads is the way to go because your ads will be visible on Shopee’s most popular pages.
If you still need to jumpstart your knowledge on Shopee My Ads, specifically keyword ads and targeting ads, you should check out our Shopee My Ads Complete Guide.
Also, if you are a Shopee Preferred Seller or an Official Store, it would be a good idea to set up shop ads as this will direct buyers to your main store. Participating in this kind of campaign improves brand awareness and branding.
What strategies do you know that’s effective in turning Shopee MyAds into conversions? We’d love to know in the comment section.
