Question: How do I know which keywords for my product?
I get this question every week and wanted to write a short article about it in the hope it’ll help you.
Answer: Lazada is giving the keywords for you actually in their search recommendations. This feature is now available as part of Split Dragon’s Lazada SEO Keyword Tool. If you don’t want to pay for a subscription and do it the manual way, please see below.
To demonstrate this, let’s look at the example of Lazada seller Basketball King selling product = basketballs.
To find the best keywords, he should go to lazada.sg (or any of the other Lazada websites because they are all the same technically speaking) and start typing basketball 1 letter at a time.
After typing B, he gets the following recommendations from Lazada system:
After typing Ba, he gets:
After typing Bas, he gets:
After typing Bask, he gets:
You can see that the keywords that are most valuable here are: basketball, basketball shoes, basketbal jersey, basketball hoop, basketball socks, basketball bag, basketball molten, and basketball net.
Lazada is giving feedback to sellers based on the actual search volume for given keywords in their platform. They are automatically communicating the most searched terms to buyers and sellers.
You should use the Lazada system feedback to get recommendations.
Use this strategy to identify the top 10-15 keywords that you want your product listing to be visible in search results for and then sign-up for an account at Split Dragon to automatically track how your product ranks for these search terms.
Do you have any questions? If so, please just leave a comment below!